STRESS and more STRESS is forcing us look for healthier alternatives.
We’re working longer, sleeping less, trying to manage the blurred lines between work and personal life, and hoping technology would have more beneficial rather than detrimental influences on our mental health. Combine these issues with a hundred other demands on our time, and you’ve got a problem that’s contributing to our deteriorating state of well-being. In response, there’s emerged an enormous demand to feel better physically, mentally, and spiritually. This has given birth to the wellness economy. The rapid spread of the wellness industry has been boosted by people embracing fitness of all types, yoga classes, and downloading meditation apps. The wellness economy has spread everywhere into healthcare, fashion, beauty, food, travel and hospitality. Here are some of the key drivers pushing the wellness economy:
Moving beyond healthcare to wellness
There is no wellness without healthcare, because everyone falls ill at least once in a while. Healthcare works on a fix-it model whereas wellness requires constant maintenance and preventative measures. At one time, wellness services were viewed as high-end luxury services, but not now. Wellness services like reflexology, massage therapy, Pilates, Acu-yoga (to name a few) are within reach of the average person. The wellness economy has leveraged social media platforms to target a global audience, fueling its awareness, acceptance, and success.
Athleisure is not just for playing sports
The wellness economy has seeped into the fashion industry, especially in the athleisure sector. Some have attributed this movement to sports apparel brands entering fashion markets, plus the casualization of professional dress code. Fashion brands have definitely jumped on the wellness economy train.
Beauty now is on the inside
The beauty industry is now closely tied to the wellness economy. Hip beauty brands today are just as likely to position nutrition and skincare products as part of their lineup as makeup products. The message of inside-out beauty is spreading to more beauty brands, as well as skin and hair supplements. Healthier ingredients are sought out by consumers who are moving away from artificial additives. Personal care is now all about natural ingredients that are meant to be calming and anti-stressful. Just look at the rise of the dry brush, or any one of several Dien Chan multi-reflexology rollers. They’re everywhere.
Eating healthy is in
Achieving wellness through healthy diets and supplements is a major trend gaining ground. Grocery stores are hocking healthier products like never before. Store-to-home food delivery companies are chasing after us with health-conscious “better-for-you” meals that promise to enhance wellness and boost energy. In addition, some food brands are partnering with wellness-oriented businesses to explore new distribution channels, such as bringing healthy, fitness-focused meals to consumers in gyms, spas, sports centres.
Sleeping is to be well
Sleep, and getting enough of it is now recognized as an important part in achieving holistic wellness. Nowhere is this truer than in the mattress business. Instead of treating sleep as an isolated daily activity, new mattress brands weave wellness into their brands, positioning quality bed times as a crucial part in the pursuit of wellness. It is not hard to see why this works. One-third of people don’t get enough sleep, with millions of us worldwide suffering a sleep disorder.
I just touched on a few of the major drivers of the wellness economy. Help yourself to keep well by stepping forward to better health each day!